Transportation Demand Manager (7398U) #22673
Parking & Transportation
The University of California, Berkeley, is one of the world's most iconic teaching and research institutions. Since 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world. Berkeley's culture of openness, freedom and acceptanceacademic and artistic, political and culturalmake it a very special place for students, faculty and staff.
Berkeley is committed to hiring and developing staff who want to work in a high performing culture that supports the outstanding work of our faculty and students. In deciding whether to apply for a staff position at Berkeley, candidates are strongly encouraged to consider the alignment of the Berkeley Workplace Culture with their potential for success at http://jobs.berkeley.edu/why-berkeley.html.
Application Review Date
The First Review Date for this job is: 1/24/17
The UC Berkeley Parking and Transportation Department provides a full range of parking and transportation services, serving a diverse community of more than 35,000 students and 15,000 faculty and staff seven-days per week. The Department strives to improve the quality of life for the UC Berkeley community by providing safe, convenient and well maintained parking and transportation options, while promoting and facilitating alternative modes of transportation. Parking and Transportation is dedicated to delivering transportation systems that complement long-term growth and development, and enhance and protect the physical attributes of the campus and surrounding areas. We are committed to provide professional and highly responsive customer service.
The Berkeley campus continues to have excess demand for parking on campus. The Transportation Demand Manager (TDM) is responsible for creating, marketing, and managing alternative transportation programs to try and get faculty, staff, and students out of their cars yet still able to easily get to and travel around campus. This position is a key position for the success of the Department of Parking & Transportation
Create, Market, and Promote Campus TDM Program
Create & execute a marketing plan for the Campus' TDM programs
Development and distribution of TDM marketing materials
Conduct commute-related outreach at new employee and new student orientations and other campus events
Assist with campus' annual Bike To Work" day festivities
Assist with the ongoing maintenance & development of the Parking & Transportation website, specifically portions related to campus alternative transportation and TDM programs
Develop and promote campus transportation initiatives (e.g., Commuter Challenge, Emergency Ride Home, and ridesharing programs)
Prepare and deliver presentations about alternative transportation and represent organization, as needed
Develop TDM program goals and monitor the progress of transportation programs against set goals
Respond to internal and external requests for campus TDM information
Participate in committees, task forces and other campus groups related to TDM and serve as liaison between P&T to various groups, as needed
Develop and maintain working media relationships with on-campus and external news groups
Develop and maintain partnerships with other organizations as they related to coordinated TDM initiatives
Assist in researching technologies and products with applications for P&T programs
Procure & manage new and existing vendors.
Research and obtain potential funding opportunities, including grants and in-kind donations, to support transportation-related programs.
Develop innovative alternative transportation and commute programs; research other TDM programs to identify potential new initiatives
Research best practices in TDM programs and strategies and look to implement on the Berkeley campus
Data Collection & Analysis
Serve as expert user of transportation-related databases
Work with campus Transportation Planner to conduct surveys and produce reports
Gather data about commuting patterns to assist with the development and improvement of commute services
Analyze data to evaluate the effectiveness of existing transportation programs and to project future conditions
Perform geographic information system (GIS) analysis of data to support the development and marketing of alternative transportation programs
Analyze commute patterns and forecast allocation, demand, and utilization of parking and other commute resources
Maintain up-to-date parking utilization and inventory reports
Maintain a database of parking space designations for all spaces in P&T inventory
Oversee regular scheduling of parking utilization studies and compile and analyze gathered data
Assist with other transportation-related data collection efforts, as needed
Create and monitor TDM budget and provide in-depth budget analysis and make recommendations on the effectiveness of current TDM programs. Recommend budget adjustments to meet TDM goals.
Working knowledge of alternative transportation programs and trends
Excellent written and verbal communication skills including public speaking skills
Knowledge of common campus-specific and other computer application programs. Analytical/problem-solving skills.
Superior decision-making skills requiring little to no guidance
Strong skills in analyzing and synthesizing large amounts of data for preparing sound and relevant proposals.
Ability to multi-task with demanding timeframes.
Ability to use discretion and maintain all confidentiality.
Bachelor's degree in transportation studies, or a related area such as city/regional planning, transportation and/or civil engineering, business administration or public policy, and/or equivalent experience/training related to campus transportation program development administration
Experience in a campus parking and transportation office, or similar environment
Experience implementing alternative transportation programs in a challenging and/or financially constrained environment
Proficient with MS Office Suite, ArcGIS, Adobe Creative Suite, and web content tools
Experience with statistical analysis tools, manipulating large data sets and spreadsheets, knowledge of programming and scripts to improve data management and analysis processes
Salary & Benefits
Salary is commensurate with experience.
For information on the comprehensive benefits package offered by the University visit:
How to Apply
Please submit your cover letter and resume as a single attachment when applying.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see: http://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf
For the complete University of California nondiscrimination and affirmative action policy see:
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