The University of Texas at Arlington invites applications for the position of Associate Vice President for University Communications. UTA is one of the nation’s fastest-growing public research universities with an enrollment of over 38,500 Texas-based students and a global degree seeking population that brings the total to over 52,000 in on-campus and on-line programs. Located in the center of the DFW area, home to a large international airport and a number of Fortune 500 companies, Arlington is close to a wide variety of civic and cultural activities.
The Associate Vice President serves as the senior advisor and deputy to the Vice President for University Communications. This individual is responsible for representing the vice president as required, participating at the highest levels of discussion on strategic positioning of the university, and providing advice and making recommendations to university leadership on issues of interest to internal and external audiences. The AVP will be empowered to design and execute strategies and tactics to promote the university’s brand under the supervision of the vice president and president and plays the key role in operational planning, development and implementation of integrated communications and marketing strategies. The position is responsible for managing and directing the communications staff (Assistant Directors of Media Relations, Social Media Coordinator, and Senior Video Producer) to complete and measure the effectiveness of its work. The AVP of communications works closely and collaboratively with the Associate Vice President of Marketing, the Director of Operations, and the External Affairs unit within University Communications to develop and implement comprehensive media and communications plans that build strong relationships with local, regional and national media and the community. Primary responsibilities include strategic communications, media relations, issues management, crisis communications, and liaising with the UT System Office of Public Affairs.
Design and implement high-level media relations strategies that enhance the University’s visibility and reputation. Develop and implement external communications strategies that promote teaching, research, and community service; amplify the achievements of faculty, students, staff, and alumni; and support the university’s recruitment efforts.
Lead a dynamic team of highly energized, focused, and results-oriented media relations officers to strategically position the University regionally, nationally, and internationally as a major research institution that excels at its multi-faceted mission of teaching, research, and community service. Develop and maintain appropriate news, information, and resources on the University’s web site.
Work with the Vice President for University Communications and other senior members of the administration to develop and deploy messaging, statements, responses, news releases, video coverage, news conferences and announcements. Function in an environment characterized by the need for confidentiality, rapidly changing scenarios, multiple concurrent priorities, a 24-hour news cycle, and intense deadline pressure.
Bachelor’s degree in communications, journalism, public relations or related field. Minimum of 7 years of communications experience in public relations, news media, public affairs, or the equivalent experience. Demonstrated experience as a manager or supervisor leading a team of communications professionals. Experience in developing and managing a communication plan at a city, public, state or higher education agency. Exceptional writing, speaking, and editing skills including development and ability to shape and repackage content for multiple target audiences and multiple uses.
EXPERIENCE AND OTHER SKILLS REQUIRED:
Exceptional writing/editing skills – including development and editing along with ability to shape and improve content for multiple target audiences and repackage materials for multiple uses.
Knowledge of news media practices.
Knowledge of strategic planning process.
Demonstrated leadership and management skills.
Ability to think creatively and develop strategic messaging.
In-depth knowledge of communication strategies, tools, techniques, and technologies.
Ability to smoothly manage multiple initiatives at all varying stages of development.
Must possess exceptional oral and written communications talent and skill.
Ability to make a professional presentation as a university spokesperson.
Knowledge of public relations and marketing theories and techniques.
Supervisory and leadership skills.
Minimum 3-5 years of experience serving as lead communicator/spokesperson for a public or government institution or equivalent entity. Previous experience in public higher education or public agency is preferred.
Applicants must include in their online resume the following information: 1)Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, major.
UTA is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. Additionally, the University prohibits discrimination in employment on the basis of sexual orientation. A criminal background check will be conducted on finalists. The UTA is a tobacco free campus.
Open Until Filled: Yes