The Cleveland Institute of Music, whose graduates command the most celebrated and revered stages in the world as soloists, chamber musicians and ensemble members; compose award-winning repertoire; and are sought-after teaching artists, administrators and thought-leaders, is accepting nominations and applications for a new position: Director of Digital Media.
The successful candidate must be creatively innovative; intrigued and inspired by the prospect of being a pioneer; and capable of articulating CIM’s vision to current and prospective members of the Institute’s community. They will serve as a mentor to students, an ambassador to the city of Cleveland, and a digital megaphone to the field of classical music. They must see themselves as an in-house journalist charged with conveying the heart and soul of the Institution to the world.
The Director of Digital Media will play an essential role in supporting the legendary school’s objectives, charged with reinforcing its stature and fostering a contemporary familiarity with CIM -- all while highlighting its esteemed faculty, artistic standard, and graduate outcomes. To be successful, candidates must possess a combined and unique set of entrepreneurial, pedagogical, and technical skills. A tireless commitment to strategizing internal partnerships and external distribution across traditional media channels must be instinctive, taking a cue from the COPE (Create Once, Publish Everywhere) mantra of public television.
The position is open at the start of the 2021-22 Academic Year on or after July 1, 2021. An earlier start date is negotiable.
Specific Responsibilities and Duties:
The Director of Digital Media is a creative and innovative self-starter who will:
Develop and enhance digital content to ensure that CIM reaches and engages prospective students, loyal donors, and thought-leaders locally, nationally, and internationally on all digital, social media, and livestream and digital broadcast platforms to assure alignment with CIM’s vision to be “the future of classical music.”
Expand CIM’s successful series of on-line pedagogical intensives, reaching students around the world and featuring CIM faculty. Building on this foundation, assemble from our faculty for and launch a “Virtual Preparatory & Continuing Education branch” that attracts a significant, net-contribution positive, domestic and international “virtual” student base for CIM’s pre-college and adult learning/continuing education.
Teach courses and seminars on digital media skills for the elite classical artist as part of CIM’s Center for Innovative Musicianship. Equip our students with the important skills a top musician in the 21st century require for career agency, readiness and fluency in the area of digital media.
Make CIM a hub for teaching digital media fluency to elite classical artists and managers as a professional development/continuing studies role externally in a manner which advances the Institute's DEI efforts in the digital space.
Curate and communicate stories of mission-driven impact to the broader community, covering CIM programs and capturing the experiences of our students, faculty, guest artists, and patrons to effectively support growth in applications, partnerships, and contributions—all critical to CIM’s strategic plan relative to its brand.
Build and execute an annual digital content plan that incorporates winning, data-driven strategies for all relevant digital platforms, prioritizing continued engagement of current followers, along with the use of web analytics to drive growth of new followers and potential students and donors.
Strategize partnership and distribution across CIM’s traditional media channels as well, taking a cue from the COPE (Create Once, Publish Everywhere) mantra of public television, making sure access to content is available across the barriers of racial, economic, geographic, and other lines.
Manage sponsored content budget.
Identify and execute digital content partnerships, domestic and international, to enable growth.
Collaborate with CIM staff, students, faculty, alumni, donors, and thought- leaders to achieve interesting, engaging, and relevant storytelling and content.
Attend a very wide cross section of CIM auditions, events, recitals, programs and concerts to capture and digitally promote experiences across various media, including the development of featured stories and the interviewing/surveying of participants for the purposes of program impact and efficacy.
Create deliverables that help convey the heart and soul of what CIM represents in a way that resonates with students/prospective students and CIM stakeholders alike.
Maintain, advocate for, and is the resident subject matter expert in operating CIM’s current and future digital media technology, including the Virtual Learning Studios.
Build a team of student work study/volunteers capable of expanding CIM’s digital media capabilities and profile.
Background and skillsets:
An affinity for the arts in general and the environment of an elite classical music conservatory in particular
Outstanding written and oral communication skills
Demonstrated ability to inspire and motivate creative individuals and team members
Expert knowledge of social media platforms
Track record of creating, managing, and executing a comprehensive content calendar
Deep understanding of winning content approaches that are suitable for different platforms
Business development experience and orientation in the area of business planning and strategy, financial modeling and marketing.
History of developing collegiate academic content and syllabi and successfully teaching in the higher education environment.
Ability to learn new media platforms quickly to evolve with the social media landscape
Knowledge of streaming services, especially those providing a paywall option
Strong ability and experience creating online short-form video
Video editing skills required; photography and photo editing skills helpful
Experience in Adobe Creative Suite
Ability to manage competing organizational priorities
Bachelor’s degree required, with specialization in areas like Communications, Creative Writing, Journalism, Film or Media Production preferred
Budget management experience
Minimum of 5 year's experience writing and producing media content required
Minimum of 3 year’s digital/video content creation experience required
2-3 year's experience in negotiating with vendors/outside entities preferred
Must be able to provide a portfolio of work, including writing samples and either videography or photography samples capturing live events and public gatherings with detailed explanation of your specific responsibilities and contributions.
Ability to work evenings and weekends when needed
Expertise in Adobe Creative Suite
Ability to operate in a PC network environment and work collaboratively with highly experienced Recording Arts & Services and Information Technology teams
About Cleveland Institute of Music
The Cleveland Institute of Music is one of just seven independent conservatories of music in the United States, one of three devoted exclusively to classical music performance. CIM students benefit from access to world-renowned visiting artists and conductors, intensive study with CIM’s stellar faculty and the rich curriculum offered by CIM’s partner Case Western Reserve University. CIM’s graduates command the most celebrated and revered stages in the world as soloists, chamber musicians and ensemble members; compose award-winning repertoire; and are sought-after teaching artists, administrators and thought leaders. More than half of the members of The Cleveland Orchestra are connected to CIM as members of the faculty, alumni or both.
The Institute’s diverse talent tapestry uniquely positions CIM as the future of classical music. Learn more about CIM's mission and vision at cim.edu/aboutcim/mission.