JOB SUMMARY
The School of Fine Arts at the University of Connecticut is seeking applicants to perform the duties of a full-time Publicity/Marketing Administrator within the Office of the Dean. Under the general direction of the Dean of the School of Fine Arts and the Office of University Communications, the Publicity/Marketing Administrator leads the School's marketing efforts, working at both the strategic and operational level.
The School of Fine Arts comprises four academic departments (Art & Art History, Digital Media & Design, Dramatic Arts, and Music) as well as the University's exhibiting and performing-arts venues (Ballard Institute and Museum of Puppetry, Contemporary Art Galleries, Connecticut Repertory Theatre, Jorgensen Center for the Performing Arts, von der Mehden Recital Hall, and William Benton Museum of Art).
A primary focus of SFA's publicity and marketing is to attract talented students from Connecticut and beyond to the academic departments, especially students from underrepresented groups in the arts. Equally important is attracting both on- and off-campus audiences to our exhibiting and performing arts venues, including students, faculty and staff; community members; K-12 students; and alumni.
Current with best practices in program marketing and audience development, the individual in this position will make efforts to effectively advance and execute creative materials for the School while also being adept at strategic planning, budget management, and using quantitative results to drive decision making.
The ideal candidate is self-motivated with the ability to prioritize and work independently in a fast-paced setting. They must have a willingness to work flexible and irregular hours as needed. The ability to multi-task effectively under pressure is a must, as is the willingness to work collaboratively in a team-oriented environment. This individual has a combination of strong project management and hands-on technical skills. They should have the ability to analyze/interpret data from campaign results to set priorities, and pivot on strategy as needed. They should have a creative marketing instinct, with a critical and discerning eye towards messaging and design, as well as the ability to jump from the creative side of marketing to the analytical side.
DUTIES AND RESPONSIBILITIES
- Lead and develop publicity and marketing campaigns and strategy for the School and its units, including detailed advertising plans and timelines, to support recruiting of undergraduate and graduate students as well as the programming of the arts venues to support subscription, single ticket, and group sales goals
- Produce or oversee development of electronic and print marketing materials-including brochures, postcards, posters, videos, and flyers; as well as print, radio, and digital advertising (email, web, social media, Google Adwords, digital signage), including but not limited to: writing, editing, design
- Help to build a diverse student body and diverse audiences through marketing and publicity activities
- Oversee, monitor, and track website content and social media channels
- Track and analyze effectiveness of marketing strategies and regularly conduct audience and market research and present findings
- Maintain and update media lists for press release/PSA distribution
- Explore and identify additional revenue streams through marketing channels
- Develop and/or utilize marketing video content in various marketing channels
- Manage marketing budget and track expenditures on accounts; create annual zero-based budget and develop quarterly projections; negotiate media contracts, and facilitate vendor contracts
- Supervise department staff and student workers and work in close collaboration with designers
- Represent the School of Fine Arts and the University at appropriate regional, national and/or international meetings and forums, and participate in professional development activities, including industry conferences, seminars and workshops
- Perform related duties as required
MINIMUM QUALIFICATIONS
- Bachelor's degree in communications, marketing, journalism or related field
- Four to five years of relevant experience in publicity and/or marketing
- Excellent communication skills both verbally and in print, as well as on all relevant social media platforms and electronic communications.
- Commitment to diversity, equity and inclusion individually and through examples of communication work products
- Experience in copy-writing and editing, with the ability to write creative and effective marketing copy under deadline
- Experience managing large projects under deadline
- Experience with MS Office Suite and Adobe Creative Suite
- Experience with website and social media management including analytics
- Supervisory experience in a marketing and/or publicity context
- Must be willing and able to work occasional flexible and/or irregular hours
PREFERRED QUALIFICATIONS
- Demonstrable knowledge of the targeted markets and communities to be served
- Experience sourcing and managing digital content for targeted audiences and drive conversions
- At least two years of experience within an arts venue
- Experience with photography and digital photo editing
- Experience working professionally in a university/college setting
- Experience with video production
- Proven success in attracting diverse audiences to arts venues or in marketing for diverse student
APPOINTMENT TERMS
This is a full-time position. The University offers a competitive salary, outstanding benefits including employee and dependent tuition waivers at UConn, and a highly desirable work environment. Salary will be commensurate with successful candidates' background and experience.
TO APPLY
Please apply online at UConn Jobs at www.jobs.uconn.edu, Staff Positions, Search #495059 to submit aresume(not to exceed three pages); cover letter addressing how the candidate meets all minimum and relevant preferred qualifications for the position;diversity statement that addresses the candidate's commitment to diversity, equity, and inclusion, and details work efforts focused on DEI; three examples of communication products developed by the applicant(e.g., articles, websites, social media posts, postcards, brochures) submitted as a .PDF file or links to electronic media; and contact information forthree (3) professional references.
Review of applications will begin immediately, and applications will continue to be reviewed until position is filled. To ensure full consideration, application materials should be submitted no later than March 30, 2021. Please contact Arielle Hill-Moses, Assistant to the Dean, with any questions (arielle.hill-moses@uconn.edu). For more information regarding the School of Fine Arts, please visit our website at https://sfa.uconn.edu/.
Employment of the successful candidate is contingent upon the successful completion of a pre-employment criminal background check.
This job posting is scheduled to be removed at 11:55 p.m. Eastern time on April 13, 2021.
All employees are subject to adherence to the State Code of Ethics which may be found at http://www.ct.gov/ethics/site/default.asp.
This position will be filled subject to budgetary approval.
The University of Connecticut is committed to building and supporting a multicultural and diverse community of students, faculty and staff. The diversity of students, faculty and staff continues to increase, as does the number of honors students, valedictorians and salutatorians who consistently make UConn their top choice. More than 100 research centers and institutes serve the University's teaching, research, diversity, and outreach missions, leading to UConn's ranking as one of the nation's top research universities. UConn's faculty and staff are the critical link to fostering and expanding our vibrant, multicultural and diverse University community. As an Affirmative Action/Equal Employment Opportunity employer, UConn encourages applications from women, veterans, people with disabilities and members of traditionally underrepresented populations. |
