Senior Director - External Affairs (0457U) - School of Information
At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.
The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.
We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.
Application Review Date
The First Review Date for this job is: 7/9/21
The School of Information (I School) advances knowledge and practice everywhere humans interact with digital technologies. Through interdisciplinary research and teaching we are committed to expanding access to information and to improving its usability, reliability, and credibility while preserving security and privacy. Our faculty conduct research in human-computer interaction (HCI), security and privacy, applied data science, and technology in developing regions.
We currently offer three professional master's degrees and an academic doctoral degree. Our Master of Information Management and Systems (MIMS) program trains students for careers as information professionals and emphasizes project-based learning. Our Master of Information and Data Science (MIDS) program is an online degree designed for working professionals with career goals in the emerging field of data science. The newly launched Master of Information and Cybersecurity (MICS), also offered online, offers a holistic approach to cybersecurity and prepares students for professional careers in cybersecurity. Our Ph.D. program equips scholars to develop solutions and shape policies that influence how people seek, use, and share information.
The I School is home to several important centers, including the Center for Long-Term Cybersecurity (CLTC), the Center for Technology, Society and Policy (CTSP) and the BioSENSE Lab. The CLTC was established in 2015 with a $15M grant from the William and Flora Hewlett Foundation to support the building of a new field of cybersecurity research that is multi-disciplinary and global in scope. CTSP is a multidisciplinary research and design/build center focused on emergent social and policy issues of technology. The BioSENSE Lab is a socio-physiological computing initiative that brings together a multi-disciplinary team to work on the future of biosensing and bio signaling.
40% Marketing and Communications: Manages all aspects of marketing and communications for the School, this includes but is not limited to print and web communications, social media public relations, SEO marketing and outreach. Takes the lead in promoting the I School, focusing on its four degree programs and executive/professional development programs. Establishes and maintains contacts with internal and external marketing professionals and vendors such as internet resources, artists, designers, photographers, advertising representatives, and media contacts. Directly supervises the Associate Director of Communications and provides direction and insight into the design and implementation of a variety of communication pieces in a variety of mediums including written, visual and electronic communications. Administers programs to promote the I School to prospective students, the general public and within the campus community. Advises and consults with I School colleagues regarding all aspects of I School communications and marketing. This will involve strong communications strategies that effectively deliver the desired message for, but not limited to development/ fundraising, recruitment, student affairs, faculty and student research. Ensures production of quality products that effectively deliver the desired message within budget and time constraints.
20% Alumni Relations: With input from appropriate staff, develops a strategic alumni plan to identifying, building, nurturing and maintaining effective relationships with alumni and other key constituencies. Alumni activities include communication, regional programs, class activities and reunions. Builds / maintains excellent working relationships with key internal and external partners and develops opportunities to showcase the school while serving as a strong advocate for the I School's goals and objectives.
15% Career Services: Working closely with the Director of Career Services & Alumni Relations, manages I School career services which provides career services across all degree programs and to recent alumni. Directs employer recruiting and employer relations; and job search counseling. This may include providing direction to Director of Career Services on the more complex issues encountered.
15% Selects, trains, leads, directs, and motivates staff, taking corrective action as necessary.
10% Finance and Budget: Responsible for developing, managing and implementing budgets for managed functions. This may include, but is not limited to alumni relations, career services, marketing and communications, media buys, special events and conferences.
Strong, thorough and in-depth knowledge of the campus including short and long range strategic plans, vision, goals, objectives, infrastructure, programs, achievements and awards.
Strong comprehensive knowledge of relevant alumni and other key constituencies including their composition and primary goals / objectives.
Strong knowledge of management principles, including personnel and budget administration and advanced skill in implementing effective personnel and budget operations and practices.
Strong skills in advocating for and representing the institution to its various publics.
Strong analytical, negotiation and political acumen skills.
Strong skills in understanding constituency needs as related to institutional needs and skills in designing solutions or strategies to achieve consensus.
Thorough knowledge of current and emerging marketing trends and best practices, including new and emerging strategies and technologies.
Leadership / management skills, including skills to lead, direct, mentor, evaluate and motivate staff.
Develops and administers marketing budget(s) for both the I School and units within the I School. Strong financial acumen is required.
Bachelor's degree in related area and / or equivalent experience / training.
Strong knowledge of UC Berkeley programs, career services, employer, alumni, and faculty needs and expectations, recruiting and staffing methods, and employment trends.
Strong skills in event and media activities management.
Advanced skills in developing, designing and implementing creative promotional and advertising strategies.
Salary & Benefits
For information on the comprehensive benefits package offered by the University visit:
Please include, as part of your application a brief (1-2 paragraph) statement on your contributions to diversity, equity, inclusion, and belonging in your professional experience.
Advancing diversity, equity, and inclusion are fundamental to our UC Berkeley Principles of Community, which states that every member of the UC Berkeley community has a role in sustaining a safe, caring, and humane environment in which these values can thrive.
Conviction History Background
This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.
Equal Employment Opportunity
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.